Digital Marketing

Why Will Personalized Marketing Rule 2018 and Beyond?

“People do not buy goods and services. They buy relations, stories, and magic.” – Seth Godin Seth Godin, the marketing guru, sums up why businesses need personalization. 96% of marketers believe that personalization helps improve audience engagement. In the year 2015-17, companies observed an increase in engagement and sales due to personalized marketing. According to a survey by Accenture, 56% of the consumers said they would buy from a company that recognizes them by their name (Emails with customer names or Text Messages with it). Personalized marketing, as you see in these statistics, has aced the litmus tests to bring in better engagements and ROI. 2018 will be the year; marketers will play around with this strategy, to influence their other marketing strategies and zero down on the best practices of marketing with customization that will work wonders for the brands. In simple words, personalized marketing will rule in 2018….

Digital Marketing

How to Accelerate Mobile Website Traffic with Personalized URLs

Traditionally, the World Wide Web has been accessed using fixed-line services on laptops and desktop computers.  However, with the advent of hand-held mobile devices such as smartphones or feature phones, it’s become possible to access the browser-based internet services. Mobile data is internet content delivered to mobile devices such as smartphones and tablets over a wireless cellular connection.  A study of Android users by Cisco, to find what mobile apps are being used on cellular and Wi-Fi networks, has revealed that Facebook is responsible for generating the most mobile web traffic. The number of mobile phone users in the world is expected to pass the five billion mark by 2019.  Today there are some websites that provide services to shorten a URL along with its customization or personalization. The URL shortener has kept online friends and followers happy by offering their personalized URL shortening services. One is also aware of how a customized URL helps a…

Digital Marketing

The Emerging Role of Link Shorteners in the E-commerce Industry

The long web links or URLs that look so spammy have become old-fashioned. Making use of an effective web-link shortener to minimize the number of characters in a link is the way to go on the web these days!  URL shortener, link shortener, or custom link; all are pretty much the same thing. They are tools which take a long URL and shorten it says, Neel Sinha, Founder, MyLnk. The eye-catching and brand receptive link shortener solution is the latest in innovative content. In the rise of Twitter, long links started becoming a problem and shortening them became necessary as every character counted in the set limit. Today when the number of people using Facebook feeds is on the rise, use of customized URLs cannot be ignored. Keeping online friends and followers happy is not the only purpose behind a link-shortener. A lot of options providing additional services like link bookmarking and…

Digital Marketing

MyLnk is a Top SEO Software Tool states Platform for SaaS Reviews

MyLnk best SEO tool

Personalizing URLs to make it look appealing and memorable is crucial if you want to easily capture everyone’s attention. This is a great way to drive more website traffic and boost conversions. FinancesOnline recently conducted a thorough analysis of MyLnk and found our platform to be user-friendly and efficient not only in creating customized links, but also for tracking link analytics with insightful data on your campaigns. With this, we received two esteemed awards.   MyLnk received FinancesOnline’s Great User Experience award for best SEO software solutions due to our platform’s ease of use and well-designed functionalities in improving one’s branding and deriving crucial insights on one’s campaigns. In their written review, FinancesOnline’s experts stated that Mylink boosts one’s “power of branding and the advantages of URL customization.”   Meanwhile, FinancesOnline’s experts stated that our link analytics tool can help users quickly monitor important campaign data. “How did your URLs…


Running a restaurant? How to give a personalized customer experience

It is time to wave goodbye to the long-serving model of standardization and embrace the power of personalization, in 2018. The potential is such that touch of personalization can go a long way in pocketing your customers’ loyalty. Without it, your customers are sure to present their loyalty to competitors, who understand the need for a customized restaurant experience. In a world where ‘custom-this’ and ‘custom-that’ are as customary as energizing morning coffee, it is befitting to cast the spell of “personalization” on restaurants to stimulate trust, growth, popularity and in due time, legacy. Often, people turn a blind eye to the importance of personalization because, in all truth, it is impossible to create a unique experience for every customer, who steps into a restaurant. And what if the customer is accompanied by a friend or colleague? How then, can one create a personalized experience? It is honestly quite daunting…