Business

Be your own marketer – Simple Thoughts on how to be successful

Be your own marketer – Simple Thoughts on how to be successful

There is a variety of everything out there – be it people with skills, amazing apps, awesome furniture outlets and really ingeniously themed restaurants. But, success comes to only a few.  Primarily it is because of the chicken and egg story of success and popularity. Success breeds popularity and brings greater success, while the viceversa is also true. The only way to get popular is by MARKETING – from basic word of mouth and news prints to complex AI powered Digital marketing.  Since everything and everybody is online, it is important that our shared items are meaningful and entices them to explore further. It is, however, untrue that only complex and expensive Marketing strategies succeed – proven by the numerous viral videos, photos, messages and jokes that we come across. One aspect that is common in all successful campaigns is that they create a powerful or a very meaningful message,…

Business

Improving Digital Marketing outcome by understanding consumers’ online behavior

Improving Digital Marketing outcome by understanding consumers’ online behavior

In the age where a large part of marketing resources is allotted to Digital marketing, it is important to understand the online behavior of a target audience and optimize campaigns for best results. Being an impersonal connect, the only way – short of big data and complex analytics – this can be achieved is by tracking clicks. Tracking clicks does actually give a lot of insights. However, the trick is not in getting all you can from tracking a link, but getting what you need. Here are a few use cases, which leverage the effect of customizing or personalizing links to state a message: Using separate customized links to track and compare effectiveness of marketing campaigns on two separate social platforms. Using customized links. E.g. mylnk.in/I_love_custom_links and mylnk.in/custom_links_are_cool, both pointing to a same end URL,             to see which message works better. Using custom links that…