Business

How to Know Your Customer Better with Real-time Data

How to Know Your Customer Better with Real-time Data

Ever wondered, what separates successful brands from also-rans? It’s the ability of a business, to collect data about customers and also respond to it – both in real time! One may collect loads of real-time data, but it’s of no use if one cannot act on it instantly. Again, the reverse too holds true – one may be well prepared for action on their real-time data with the help of technology-based tools, but it’s of no use with the wrong data! Understanding customers with the help of data enable a business to make informed decisions. Knowing or understanding a customer better, using real-time data is not as complicated as one might imagine!  However, it requires a thoughtful analysis of where and how one can collect meaningful data. It’s useful to know what a customer is doing at any moment along with understanding their history. Now, it all boils to the…

Digital Marketing

How to Run Successful E-mail Marketing Campaigns in 2019

How to Run Successful E-mail Marketing Campaigns in 2019

There are billions of e-mails being sent on a daily basis, and there’s a lot of competition to grab the audience’s attention. Running a successful e-mail marketing campaign is indeed a big challenge, these days. So, it’s become very essential to learn how to run an e-mail marketing campaign rightly yet effectively, in order to reach the target audience and keeping their interests alive. Typically, an e-mail marketing campaign consists in sending content to customers or prospects via an e-mail. When the e-mail recipients take action, or engage with the business, or help to get more leads and sales; it’s termed as a successful campaign. People still use e-mail on a wide scale and that’s one of the biggest advantages of e-mail marketing. E-mail marketing certainly isn’t dead yet! As per a study; 90% of adults still use e-mail services regularly. E-mail marketing, therefore, is an effective tool for building…

Digital Marketing

Marketers Secret Weapon: The Marketing Analytics Tool

Marketers Secret Weapon: The Marketing Analytics Tool

In business, it’s quite common to assess the competition in a related industry. When strategizing for digital marketing, it’s very necessary to market online a business or drive traffic to the site. A business needs to be ready to compete in a highly competitive market. Having a grasp of competitors’ marketing strategies proves gainful. It would be wrong to term it as spying if a business keeps a watch on its competitors by analyzing their marketing strategies to meet their business and sales goals. That’s a secret weapon, and it’s called, “competitive analysis.” Marketing is quite a broad term – one will at least need a couple of tools to cover the various areas. Analytics is critical to improve decision-making and check regularly check what brings in the desired results. Marketing tools are easy to use and understand and help in improving campaigns. Popular Marketing Analytical Tools Frequently in Use:…

Digital Marketing

Why Will Personalized Marketing Rule 2018 and Beyond?

Why Will Personalized Marketing Rule 2018 and Beyond?

“People do not buy goods and services. They buy relations, stories, and magic.” – Seth Godin Seth Godin, the marketing guru, sums up why businesses need personalization. 96% of marketers believe that personalization helps improve audience engagement. In the year 2015-17, companies observed an increase in engagement and sales due to personalized marketing. According to a survey by Accenture, 56% of the consumers said they would buy from a company that recognizes them by their name (Emails with customer names or Text Messages with it). Personalized marketing, as you see in these statistics, has aced the litmus tests to bring in better engagements and ROI. 2018 will be the year; marketers will play around with this strategy, to influence their other marketing strategies and zero down on the best practices of marketing with customization that will work wonders for the brands. In simple words, personalized marketing will rule in 2018….