Digital Marketing

Simple Marketing Campaigns to Run For the Holiday Season

Simple Marketing Campaigns to Run For the Holiday Season

The holiday season is a marketing opportunity you cannot miss, yet due to the many other things, you had to take care, along with the marketing team being too small or non-existent altogether, Holiday campaigns may seem to be a distant dream. Don’t you worry, here are some of the simple, yet effective marketing campaigns you can run. Four Simple Marketing Campaigns to Run Though simple means less effort and resources to implement, it sure doesn’t mean non-creative. Being innovative with campaigns and communicating it creatively, could influence the effectiveness of your campaigns. So personalize to fit your brand, the crux of the campaign can be a standard. Category Sales – Ever changing No matter what, sales are the best way to drive traffic to your website and influence the sale of products or services alike. But don’t do a generic up to 50% off, rather pick out categories and…

Digital Marketing

How to Increase Your Followers with Contests?

How to Increase Your Followers with Contests?

The ultimate goal of Digital marketing campaigns are conversions, but interactions are equally important. The more audience you build, the more you interact, your reach multiplies. Also being connected with your existing customers and future prospective customers will always have opportunities for a conversion. So brands periodically run campaigns to gain more followers on their platform. Contests are by far the most effective and instantaneous.  Contests to Gain Followers & Increase Interactions No matter the age, contests are exciting to everyone. Winning something or getting something for free is something that nobody denies of wanting. May it is a book, a holiday or a gift voucher, no matter the gratification, the excitement is evident across platforms. But a word of caution, run contests that relates to your product or service because contests give you an opportunity to directly interact and impact your customers. Use it to create brand awareness. Make…

Digital Marketing

What is a Custom Link

What is a Custom Link

The Uniform Resource Locator (URL) is an address on a web for content to reside and for everybody else to locate it using the address. URL, also called links are used umpteen number of times in our lives, to share an article we like or a YouTube video that is funny or to share a location to get to a friend’s home. The link or the URL in its crudest form is lengthy and reduces the sharability factor. A custom link is what will make it look good and have more meaning to it.   Custom Link – What is it?    Custom Link is a stylist that gives a make-over to the long URL, to make it look good and have a meaningful personality. The original form of URL being long and a mish-mash of letters and words, the usage of the same to share or to be included in…

Digital Marketing

Amazing Organic Ways to Get More Visitors to Your Website

Amazing Organic Ways to Get More Visitors to Your Website

Business, blogger or influencer, a website is a must-have. The second essential is, of course, driving traffic to your website. Traffic to a website is vital to any business, as more traffic means more sales and customer acquisition. Companies and individuals alike, the focus is always on how traffic can be directed to a website. The methods to drive traffic are many, but attaining it organically is a challenge. Paid traffic at times may not be relevant, and hence attracting regular visitors would require periodic investments. When budgets are tight, innovative marketing ideas to drive organic traffic is the smart way of marketing. But how do you do it, is the question. The channels are many, but consistency is what will get you results. Organic acquisition of visitors maybe unpredictable and may work differently for various businesses. Here are 10 ways to get more traffic organically: Socialize your Brand   Be…

Digital Marketing

Digital Marketing Campaigns – Measuring for a purpose

Digital Marketing Campaigns – Measuring for a purpose

There is a variety of everything out there – be it people with skills, amazing apps, awesome furniture outlets and really ingeniously themed restaurants. But, success comes to only a few.  Primarily it is because of the chicken and egg story of success and popularity. Success breeds popularity and brings greater success, while the viceversa is also true. The only way to get popular is by MARKETING – from basic word of mouth and news prints to complex AI powered Digital marketing.  Since everything and everybody is online, it is important that our shared items are meaningful and entices them to explore further. It is, however, untrue that only complex and expensive Marketing strategies succeed – proven by the numerous viral videos, photos, messages and jokes that we come across. One aspect that is common in all successful campaigns is that they create a powerful or a very meaningful message,…