Digital Marketing

Digital Marketing Campaigns – Measuring for a purpose

Digital Marketing

There is a variety of everything out there – be it people with skills, amazing apps, awesome furniture outlets and really ingeniously themed restaurants. But, success comes to only a few.  Primarily it is because of the chicken and egg story of success and popularity. Success breeds popularity and brings greater success, while the viceversa is also true. The only way to get popular is by MARKETING – from basic word of mouth and news prints to complex AI powered Digital marketing.  Since everything and everybody is online, it is important that our shared items are meaningful and entices them to explore further. It is, however, untrue that only complex and expensive Marketing strategies succeed – proven by the numerous viral videos, photos, messages and jokes that we come across. One aspect that is common in all successful campaigns is that they create a powerful or a very meaningful message,…

Digital Marketing

MyLnk – Defining a new path forward

Define a new path forward

It is hard to dispute the fact that marketing is the cornerstone of any successful business. Be it the best Fortune 500 company or a small business with a megaphone to attract attention, marketing is the key to success. Over time, it has been described as a skill, art, and even a philosophy. We live in the age, where the presence of innumerable competitors has driven and continues to drive, innovative marketing to higher plateaus. It is not sufficient to tailgate trends anymore. To be the best, you have to pioneer innovative ideas! One of the key challenges for a new age marketer is to get a high number of relevant clicks. The number of clicks for marketers is what milliseconds are to sprinters. There is a critical need for every brand to reach out to the right audience via social media platforms. However, the clutter on the web acts…