Digital Marketing

How to Run Successful E-mail Marketing Campaigns in 2019

How to Run Successful E-mail Marketing Campaigns in 2019

There are billions of e-mails being sent on a daily basis, and there’s a lot of competition to grab the audience’s attention. Running a successful e-mail marketing campaign is indeed a big challenge, these days. So, it’s become very essential to learn how to run an e-mail marketing campaign rightly yet effectively, in order to reach the target audience and keeping their interests alive. Typically, an e-mail marketing campaign consists in sending content to customers or prospects via an e-mail. When the e-mail recipients take action, or engage with the business, or help to get more leads and sales; it’s termed as a successful campaign. People still use e-mail on a wide scale and that’s one of the biggest advantages of e-mail marketing. E-mail marketing certainly isn’t dead yet! As per a study; 90% of adults still use e-mail services regularly. E-mail marketing, therefore, is an effective tool for building…

Digital Marketing

The Emerging Role of Link Shorteners in the E-commerce Industry

The Emerging Role of Link Shorteners in the E-commerce Industry

The long web links or URLs that look so spammy have become old-fashioned. Making use of an effective web-link shortener to minimize the number of characters in a link is the way to go on the web these days!  URL shortener, link shortener, or custom link; all are pretty much the same thing. They are tools which take a long URL and shorten it says, Neel Sinha, Founder, MyLnk. The eye-catching and brand receptive link shortener solution is the latest in innovative content. In the rise of Twitter, long links started becoming a problem and shortening them became necessary as every character counted in the set limit. Today when the number of people using Facebook feeds is on the rise, use of customized URLs cannot be ignored. Keeping online friends and followers happy is not the only purpose behind a link-shortener. A lot of options providing additional services like link bookmarking and…