Digital Marketing

How to Run Successful E-mail Marketing Campaigns in 2019

How to Run Successful E-mail Marketing Campaigns in 2019

There are billions of e-mails being sent on a daily basis, and there’s a lot of competition to grab the audience’s attention. Running a successful e-mail marketing campaign is indeed a big challenge, these days. So, it’s become very essential to learn how to run an e-mail marketing campaign rightly yet effectively, in order to reach the target audience and keeping their interests alive. Typically, an e-mail marketing campaign consists in sending content to customers or prospects via an e-mail. When the e-mail recipients take action, or engage with the business, or help to get more leads and sales; it’s termed as a successful campaign. People still use e-mail on a wide scale and that’s one of the biggest advantages of e-mail marketing. E-mail marketing certainly isn’t dead yet! As per a study; 90% of adults still use e-mail services regularly. E-mail marketing, therefore, is an effective tool for building…

Digital Marketing

Marketers Secret Weapon: The Marketing Analytics Tool

Marketers Secret Weapon: The Marketing Analytics Tool

In business, it’s quite common to assess the competition in a related industry. When strategizing for digital marketing, it’s very necessary to market online a business or drive traffic to the site. A business needs to be ready to compete in a highly competitive market. Having a grasp of competitors’ marketing strategies proves gainful. It would be wrong to term it as spying if a business keeps a watch on its competitors by analyzing their marketing strategies to meet their business and sales goals. That’s a secret weapon, and it’s called, “competitive analysis.” Marketing is quite a broad term – one will at least need a couple of tools to cover the various areas. Analytics is critical to improve decision-making and check regularly check what brings in the desired results. Marketing tools are easy to use and understand and help in improving campaigns. Popular Marketing Analytical Tools Frequently in Use:…

Digital Marketing

Simple Marketing Campaigns to Run For the Holiday Season

Simple Marketing Campaigns to Run For the Holiday Season

The holiday season is a marketing opportunity you cannot miss, yet due to the many other things, you had to take care, along with the marketing team being too small or non-existent altogether, Holiday campaigns may seem to be a distant dream. Don’t you worry, here are some of the simple, yet effective marketing campaigns you can run. Four Simple Marketing Campaigns to Run Though simple means less effort and resources to implement, it sure doesn’t mean non-creative. Being innovative with campaigns and communicating it creatively, could influence the effectiveness of your campaigns. So personalize to fit your brand, the crux of the campaign can be a standard. Category Sales – Ever changing No matter what, sales are the best way to drive traffic to your website and influence the sale of products or services alike. But don’t do a generic up to 50% off, rather pick out categories and…