“People do not buy goods and services. They buy relations, stories, and magic.” – Seth Godin Seth Godin, the marketing guru, sums up why businesses need personalization. 96% of marketers believe that personalization helps improve audience engagement. In the year 2015-17, companies observed an increase in engagement and sales due to personalized marketing. According to a survey by Accenture, 56% of the consumers said they would buy from a company that recognizes them by their name (Emails with customer names or Text Messages with it). Personalized marketing, as you see in these statistics, has aced the litmus tests to bring in better engagements and ROI. 2018 will be the year; marketers will play around with this strategy, to influence their other marketing strategies and zero down on the best practices of marketing with customization that will work wonders for the brands. In simple words, personalized marketing will rule in 2018….